Tracking Your Traffic

POSTED BY admin on Oct 1 under Traffic Generation

Traffic is the lifeblood of our online business. Generally, the more traffic the better.

For marketers though, this isn’t always the case. Marketers want targeted traffic and they need to know where it is coming from. Not knowing where your traffic is coming from means you don’t know which traffic generation methods are effective.

Only the successful marketers make any effort to track their traffic.

If you are paying for advertising and not tracking your traffic you are throwing money away! You must understand what advertising methods are producing income. This way you can do more advertising that is earning you money and less of that which isn’t.

Tracking your traffic doesn’t need to be difficult and can be done easily. You can buy scripts and services that will track your website traffic for you. These vary greatly in price and features.

A script or service usually makes it simpler for you to monitor your traffic.

A easy visitor tracking methodis to use Google Analytics. There is not cost for this service. The best thing about it is that it offers detailed statistics and can track nearly anything. The downside is that it offers detailed statistics and can track pretty much anything!

The complexity of it is a good and a bad thing because you can find out so much about your website that it will initially baffle you. After you have spent some time understanding the results it will prove very revealing.

You must first add the code to your web site. This code is unique for each of your websites and needs to be inserted at the bottom of each page in your website just before the closing body tag.

Once it is reporting data, you need to drive a decent amount of traffic to your site to get some good results.

All website activity is tracked and you can even see an overlay map showing where people click on your web site. By linking Analytics with Adsense and Adwords you can discover how well these are performing for you.

One of the biggest benefits of Analytics is that it can provide goal tracking to track sales and sign ups to lists. It can be a bit difficult to get working behind scripts and membership sites, but is worth the time.

The big appeal to most marketers is the fact that it has a lot of features, more than many scripts and is completely free. Of course, Google get to see exactly what happens on your website, but that is a small trade off for such in depth analytics.

Using Google Analytics will provide you with a good understanding of where you get your traffic from and what it does on your website. From this you can enhance your conversion rate, and in turn, your profits.